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North Warwickshire Heritage

Twycross Zoo mourns Jilloch the chimp, star of the PG Tips adverts


Date: 18 October 2010

STAFF at Twycross Zoo are mourning the death of one of the chimps who starred in the famous PG Tips adverts.

Jilloch was born at the zoo, near Nuneaton, and died there of heart failure aged 34.

She had taken part in the chimps’ tea parties and was part of the family group of chimps that were on television screens from the late 1950s until 2002.

The ads starring the chimps captivated TV viewers and portrayed everything from removal men and Tour de France cyclists to a bride and groom. But in 2002 they hung up their costumes and were replaced by animated characters.

The PG Tips chimps made their debut in 1956. Their popularity reached its height in the 1970s and 1980s, when phrases such as: ‘Can you ride tandem?’ and: ‘Do you know the piano’s on my foot? You hum it, son, I’ll play it’ became nationally-renowned.

In 2003, they were named Britain’s favourite advertising characters in a poll of viewers.


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